Mission
allocate.money exists for people who want to understand investing, not be sold on it. The site pairs educational primers — how compounding works, what an ETF is, why fees matter — with market data and free portfolio tools, all written in plain language. It is not a brokerage and it does not give personal investment advice. The aim is context: enough understanding to make confident decisions independently, and the calm to ignore the rest.
How this site is run
allocate.money is independently operated and funded by advertising — the ads on some pages are what keep every lesson, tool, and data page free to use. There are no premium tiers and no paywalls.
Grades and content are never influenced by advertisers. There are no paid placements, and no affiliate commissions — no company can pay to appear here, rank higher, or read better.
Editorial stance
Everything here is informational, not advisory. Pages describe how things work and what the data shows; they do not say what to buy or when. Copy is written in plain language — when a financial term appears, it is defined where it stands or linked to the glossary. Educational content carries a visible “Last reviewed” date and is rechecked on a regular review cycle, so what reads as current actually is.
How Report Cards are made
Report Cards summarize a stock’s publicly reported numbers into letter grades, computed the same way for every company — no judgment calls, no overrides, no exceptions. The inputs fall into three groups:
- Fundamentals — what the financial statements show: profitability, balance-sheet strength, cash generation.
- Valuation — what the market currently pays for those fundamentals, relative to peers and history.
- Momentum — how price and results have trended over recent periods.
Grades update as companies report and prices move. They are a structured summary of public data — a starting point for reading further, not a recommendation.